Why this matters
Japanese B2B deals move through trust, and trust moves through people who already have it.
Cold outreach from an unfamiliar foreign company is slow to convert in Japan. Deals move faster through resellers, distributors and alliance partners who already have standing relationships with the buyers you want to reach.
We identify the right partners for your product and segment, make the introduction, and stay involved in structuring and managing the relationship — so a warm channel does the opening, instead of a cold email.
What's included
From the first introduction to a managed channel.
Partner identification & outreach
Mapping and approaching the resellers, distributors and alliance partners best suited to your product.
Relationship management
Ongoing, in-person relationship management that keeps your channel partners engaged and informed.
Deal structuring support
Help shaping revenue share, territory and exclusivity terms that work for both sides.
Channel enablement
Sales materials, training and product briefings so your partners can sell confidently on your behalf.
How it works
From a target list to a managed partnership.
1
Map
We identify the partners most likely to open the right doors for your product.
2
Approach
We make the introduction and run the early conversations in Japanese.
3
Negotiate
We help structure terms that make sense for both sides, with your sign-off throughout.
4
Manage
We keep the relationship active, enabled and producing pipeline over time.
Who it is for
Built for companies that need the channel, not just the contacts.
✓ Companies without a local business development presence in Japan
✓ Companies that sell through resellers, distributors or system integrators elsewhere
✓ Teams that have tried cold outreach into Japan without traction
Related services
Ready to find the partners who can open doors in Japan?
Tell us about your product and target segment. We'll tell you who's worth approaching.