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The Japan Playbook.

Featured · Go-to-market
Why 90% of distributor partnerships fail in Japan
And why the quiet ones fail fastest — the partnership stays "active" while nothing compounds.
February 2026 · 9 min read
Market entry
Why foreign companies waste their first year in Japan
February 2026
Localization
Why localization is not translation
February 2026
Market entry
The first 30 days in Japan: how to regain clarity before you decide anything
December 2025
Go-to-market
Decision-making in Japan: a visual framework
May 2026
Go-to-market
What a single CS ticket really means in Japan
May 2026
Go-to-market
How to run a successful PoC in Japan
June 2026
Market entry
What "trusted local contact" really means in Japan
June 2026